packaginf coatings protecting multiple metal tins

Packaging coatings provide a decorative coat of protection

The packaging that protects and stores our food, beverages, perishables, pharmaceuticals, toiletries, chemical products, and more does not do so alone. Packaging coatings are used to protect and enhance the interior and exterior of containers, packaging, lids, metal, plastic, board, paper, and more in order to best maintain their contents, or attract the eye. In the United States a stroll down the supermarket aisle or into the liquor store will show the scale of the packaging coatings industry. A range of coating types are used for different substrates, as well as specialty coating developed for specific purposes such as anti-static, or soft touch.

In this article we look at the various packaging coatings and their applications in the packaging industry, as well as the packaging coating manufacturers and products in the USA.

Substrates – Applying packaging coatings from metal to cardboard

Packaging coating provides protection, safety and corrosion resistance as well as improves stability, prevents contamination, creates visual appeal and brand recognition for companies and products. Haptic coatings are also a growth industry – those which make the substrate feel a certain way. The packaging coatings industry can be segmented by substrate type and by end use – food and beverage, cosmetics and pharmaceuticals, household chemicals, and other industrial products. Here we will break the packaging coatings down into substrate type, and discuss the different requirements and applications of each.

1. Packaging coatings for plastic – Rigid and flexible coatings

packaging coatings for plastic in a butter pot

Packaging coatings for plastic are usually flexible thin film coatings which protect the contents from oxygen, other gases, water vapor and mold.

The plastic packaging market is divided into two types – rigid and flexible. Flexible plastic packaging is currently on the rise as companies attempt to improve their environmental impact and consumers choose more sustainable products with less weight and bulk. The permeability of plastic means that barrier coatings are required to protect contents from oxygen and other gases, water vapor, and mold that might cause it to spoil or decrease shelf life, as well as preventing the loss of aromas and deterioration for the contents. These barriers are often aluminum films.


Plastic is mostly used for food and beverage packaging, but it is also popular in the cosmetics and pharmaceuticals industry. The most common plastic for packaging is polyethylene, though polyester/polyethylene terephthalate (PET) is now the plastic of choice for bottles. With the rise of PET bottles, the hunt is on for the perfect barrier coating to improve longevity and migration for the contents – to stop them ‘tasting of plastic’. Most of the coatings for the plastic packaging industry are aesthetic or haptic in nature.

2. Packaging coatings for glass – hot and cold end coatings

The glass bottle and jar production process takes place in three stages – the batch house (raw materials), the hot end (manufacture, ovens and forming), and the cold end (final processing and packaging). Coatings are applied at both the hot end and cold end stages.

  • Hot end coating is applied directly before the glass enters the annealing oven; it is a very thin layer of tin-based coating and becomes tin oxide due to the heat
    Purpose: acts as a primer, making the glass surface more adhesive for the cold end coating
  • Cold end coating is applied when the glass leaves the oven; it is commonly a water-based emulsion of polyethylene wax
    Purpose:applied to enhance lubricity, scratch resistance, and strength

These coatings together make sure that the heightened lubricity improves the process of the bottling line by preventing bottles sticking together. Making the glass slippery and tougher also protects it from abrasion, and the glass becomes almost a 100% scratch resistant.

3. Packaging coatings for metal – from epoxy to vinyl

The metal packaging coating sector covers the metal beverage can, food can, aerosol can, tins, aluminum trays, metal tubes, and more. The largest use of aluminum in the world is the beverage can, and it is only growing. The products stored in metal packages range from mild to aggressive, from foodstuffs to cleaning products, and coatings are required to protect the contents and the metal from each other. A successful metal packaging coating provides:

  • Easy application – With billions of units produced every year, the coating process needs to be fast and simple to apply in order to optimize production.
  • Abrasion resistance – External coatings need to be tough enough to deal with the knocks that come with production, delivery, and use.
  • Chemical resistance – From mild contents (peas or beans) to aggressive or acidic ones (sauerkraut, peppers, or bug spray), these coatings allow the metal to withstand their contents and not corrode and cause food spoilage.
  • Flexibility – Forming of the metal packaging may occur after the coating is applied, so the coating needs to be flexible to undergo this process without losing any functionality.
  • Retortable – This is an in-container food sterilizing process that uses a combination of heat and pressure. The coating needs to be able to withstand this without failing.

Coatings for metal come in solvent-based, water-based, and high solids varieties. They are applied by spray, roll coating, coil, and sheet coating, depending on the specific needs of the substrate. Coating type also varies, though mostly the resins used are epoxy, polyester, acrylic, and vinyl.

4. Packaging coatings for board and paper – barrier coatings

candy with wrapping paper treated with packaging coatings for paper

Metallic coatings can be used as packaging coating for paper.

The rise of e-commerce has seen a corresponding rise in the use of paper and board and the need for paper and board packaging. The rise in environmentally-conscious consumer choices and the desire for sustainability is also responsible for some of this need. The paper and board packaging coating industry provides coatings for food packaging, flexible packaging, corrugated board, labels,etc. Over 30% of all paper-based packaging has some sort of functional or barrier coating, covering 100% of liquid packaging board and nearly 50% of food packaging.

The paper and board packaging coating segment includes barrier coatings and exterior graphic coatings. Oil and grease barriers for fast-food boxes, water barrier coatings for shipping of perishables, and high performance color coatings for graphics and branding all require special coatings.

Solutions – Packaging coating types and products in the USA

With such a range of substrates and purposes, it is no surprise that there are various specialized packaging coatings to meet these needs. A few of the more important and rising coating types and their applications include:

  • Epoxy – Epoxy has been the industrial coating of choice for can coating since the 60s, and the majority of the market still uses epoxy. With public concerns surrounding BPA (bisphenol-A, an epoxy ingredient), manufacturers are looking to alternatives. Among these are the new ranges of BPA-free coating like Valspar’s valPure range, or AkzoNobel’s Aqualure and Vitalure coatings.
  • Polyurethane – Polyurethane’s properties of flexibility, abrasion, chemical, and water resistance, as well as its responsivity to inks make it an ideal coating type for packaging. Polyurethanes are also popular due to their enhanced aesthetics and their ability to be formulated for soft touch results.
  • Soft touch – Touch plays an important part in consumer choices. Packaging with a matte look and feel is associated with more natural products, so companies are choosing these for their products to appeal to a consumer base that is already leaning towards sustainability. DSM has released a range of touch coatings called the “Skins” which come in velvet (Vel-Veeto), rubber (Rubbert), and silk (Silky) feel, and BASF also has a velvet touch coating for plastic in its Steron line.
  • UV-curable – A properly cured UV coating is crosslinked, tough, very low or no-VOC, and more environmentally friendly than their counterparts. UV-curable coatings and inks also means that the packaging and its contents are saved from the heating process necessary with other coatings.
Packaging Coating ManufacturerPackaging Coating ProductDescription
AkzoNobelAqualure G1 50A waterborne BPA-NI spray coating for the interior of aluminum beverage cans.
BASFLaromerUV-curing binder for toughness, abrasion resistance, and adhesion.
DSMSkinsOverprint varnishes to add tactile effects to packaging, both food and non-food. Flexographic, gravure, and offset.
PPGInnovel HPSInternal spray lacquers for aluminum and steel beer and beverage cans.
ValsparvalPure V70Non-BPA coatings for the exterior of draw-redraw bodies and ends, easy open ends, and the interior of drawn-and-ironed food cans.

Suppliers – A look into the packaging coatings market, trends and manufacturers

The factors affecting the global packaging coatings market includes the rising worldwide consumption of beer (from glass bottles and beverage cans), the increasing numbers of PET bottles and applications, the consumer desire for sustainability and environmentally conscious products, an awareness and mistrust of chemical side effects, and the ability to recycle. There is a consumer trend towards glass bottles as a recyclable and environmentally alternative to plastics. Tactile coatings and UV-curing coatings are also growing industries.

The packaging coatings industry is vast, and the top three vendors are AkzoNobel, Valspar, and PPG. Some of the other top players in the industry are:

  • Allnex
  • Axalta
  • BASF
  • DSM
  • Evonik
  • Flint
  • Sherwin-Williams
  • Sun Chemical
  • Wacker Chemie